The Pursuit of Principles.

The Promarker Neon is part of Winsor & Newton’s Graphic Art Portfolio of products. It features six fluorescent colours: Volt Blue, Spark Red, Glowing Green, Radiant Orange, Electric Pink and Luminous Yellow. YCN’s brief in collaboration with W&N is to create a campaign to ‘showcase’ the GAP. Inspired by Winsor & Newton’s own tagline, The Pursuit of Perfection, is the pursuit of the design principles, Alignment, Balance, Colour, Contrast, Harmony, Pattern, particularly Colour Theory.