Identity.

The Napier identity is inspired by my Scottish family clan, Napier. Elements of the clan coat of arms, crest and tartan are featured as part of the brand including the logo, pattern and palette.

The logo communicates the coat of arms saltire and corresponds with the crescent shapes. The saltire symbol is also reflective of the Scottish identity, as is the colour blue. The bold blue is however derived from part the coat of arms. The crescent originates from the symbol featured as a crescent argent in heraldry, as part of the crest, and also in the coat of arms.